Malee Group Pcl and Mega Lifesciences Pcl form a joint venture Aiming to capture mega trends in health and wellness
22 August 2016
by developing health-focused ready-to-drink products for Thailand and international markets
Malee Group Public Company Limited or MALEE, a leading company of fruit juices and beverages in Thailand, together with Mega Lifesciences Public Company Limited or MEGA, a leading international manufacturer and distributor of pharmaceutical, nutraceutical products and Fast Moving Consumer Goods (FMCG), announces a joint venture company Mega Malee Company Limited or Mega Malee in order to develop a new business on health-related ready to drink natural beverages and other products for both Thailand and international markets with the initial investment capital of Baht 10 million, the equity stake of which to be held 51% by MEGA and 49% by MALEE. Total capital investments in Mega Malee may be increased within the next 2-3 years, in relation to the business expansion. Business operation of Mega Malee will cover research and development of ready to drink natural beverages and other products and provide marketing and distribution of the products in Thailand and overseas markets, while Mega Malee will focus on ready-to-drink products in the beginning period.
Mr. Vivek Dhawan, Chief Executive Officer and Chief Coach of Mega Lifesciences Public Company Limited states that, 'MEGA aims to expand health care products to be better known and understood, so that consumers can take care of their own health and prevent disease, instead of undergoing medical treatment which may not address the root cause of the problem, and has higher treatment costs. MALEE's vision is to broaden its scope of business beyond fruits and beverages into health and wellness. Under the partnership between MEGA and MALEE, we are developing a new range of scientifically and clinically-proven health drinks.'
Mr. Vivek Dhawan additionally discloses that, 'With MEGA'S strength in pharmaceutical research and development capability joined with MALEE's strength in beverage research & development and manufacturing capability, as well as the strength of distinctive distribution channels of MALEE and MEGA, the joint venture shall further uplift both companies. In addition, the new business shall reinforce MEGA's leadership including the enhancement and creation of a new standard in health care products to be at the same level as pharmaceutical manufacturing standards, following the strategies of MEGA.'
Mr. Chatchai Boonyarat, Chief Executive Officer and Chairman of Malee Group Public Company Limited states that, 'Consumer behavior is currently focused on products with health benefits, allowing related business to grow continuously. Health and Wellness is one of the mega trends of the world as well as Thailand, driving health-related food and drinks market to grow remarkably.'
Mr. Chatchai Boonyarat further adds, 'MALEE and MEGA see an opportunity to develop ready to drink natural beverages and other products that consumers will receive more direct benefits to the body. Those benefits will be scientifically certified by relevant associations. Products of Mega Malee will not be medicine. Instead, the products will be ready-to-drink. Consumers will have easier access to the products, and maintaining their own health will become easier for all consumers. This is completely new, and we consider it as a revolution for ready to drink natural beverages and other products. MEGA and MALEE are confident that the concept will be well-received by consumers who are health conscious and become the permanent future of both companies. In addition, the new business will complement MALEE's product portfolio of natural products for health as well as enhancing the image of MALEE to strive for leadership in health, in agreement with MALEE's strategy.'
MEGA is a leading international participant in the health and wellness industry in developing countries under Mega We CareTM and MaxxcareTM brand. MEGA aims to develop products with international quality and encourage consumers for better health and quality of life. For more information, please visit www.megawecare.com.
MALEE consists of its own brand manufacturing business, which manufactures and sells fruit juice and canned fruit under the MALEE Brand, along with 100% fresh milk under the Chokchai Farm Brand. Malee is also a provider of product development and contract manufacturing for leading companies both domestic and abroad. For more information, please visit www.malee.co.th or Facebook at MaleeSociety.